GameFi Before 2025: Lessons We Had to Learn
The Rise and Rapid Boom of GameFi
Over the past few years, GameFi has experienced a period of explosive growth, driven by the novel “Play to Earn” (P2E) model. Pioneering projects such as Axie Infinity enabled players to earn tokens and NFTs through in-game activities, capturing global attention. At its peak, Axie Infinity boasted around 2 million daily active users (DAU) and generated hundreds of millions of dollars in monthly revenue. In 2022, the mobile game StepN sparked a new wave with its “Move to Earn” concept, reaching over 700,000 DAU at its height. Fueled by the promise of blockchain enabled wealth creation, both players and investors poured into the space, hoping to profit while enjoying game play. With the rise of the broader “X to Earn” narrative, more projects began to expand beyond gameplay itself—experimenting with incentive mechanisms tied to real-world behaviors such as exercise, social interaction, and data contribution.
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